Copywriting for Just URBANE

As a correspondent for Just URBANE, a distinguished lifestyle magazine based in Pune, my role extended far beyond the confines of traditional journalism. While officially designated as a correspondent, my multifaceted responsibilities allowed me to contribute significantly to the magazine’s content creation and overall aesthetic.

In the capacity of a copywriter, I meticulously fact-checked articles, ensuring the accuracy and reliability of every piece featured in the print magazine. Collaborating closely with the art director, I played a pivotal role in refining the visual appeal of the magazine’s pages using InDesign.

My involvement expanded beyond the written word as I took charge of coordinating photo shoots. Acting as the linchpin between various teams—stylists, photographers, location managers, and internal stakeholders—I ensured seamless communication and execution. At times, I even led the styling department, adding a layer of creativity and cohesion to the magazine’s visual narrative.

This comprehensive experience provided me with invaluable insights into the intricacies of magazine operations, fostering a profound understanding of the communication industry. It laid a solid foundation for my career, equipping me with the skills and knowledge necessary to navigate the dynamic and nuanced world of lifestyle journalism.