Creating content that connected SEO, industry education, creative strategy, and AI
SEO and blog articles
- SEO: built pillar pages, comparison pages, and supporting pages to grow website visibility.
- Blog: wrote articles about emerging formats, platform changes, and UGC best practices for clients and brands.
Newsletter strategy
Built two recurring newsletters:
- A weekly trends newsletter: focused on the latest TikTok and Instagram trends with subscribers from brands like TikTok, Chanel, Ogilvy, Walmart.
- A monthly newsletter: a deep dive on top-winning and new UGC ad formats.
Long-form B2B content (ebooks)
Built ebooks and whitepapers to address client challenges and translate industry knowledge (top-winning formats, trends, hooks, music, and dances) into practical resources
Hey! It's Mitalee Deshpande 