What’s trending → Creative UGC brief
Managed a trends page attracting 100k+ monthly viewers
The page covers weekly TikTok and Instagram trends with a focus on formats that can be used for UGC videos. Trends are monitored on a weekly basis and chosen for their relevance, adaptability, and longevity.
The trends are further used by the creative team to build client briefs for different verticals. They’re also fed into the internal video library to train the AI briefing agent to use current trends and formats based on relevancy.
Quarterly trend analyses
Moving beyond individual trends to identify patterns and insights on what influences the digital world and how it in turn influences UGC and paid media.
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